The Kate Upton Effect:
America's Favorite Bombshell
"What does it take to be America’s favorite bombshell? Killer curves, of course, but Kate Upton has much more: old-fashioned ambition, digital-age savvy, and personality to burn.
The fact that Upton has become our Girl of the Moment is all the more remarkable given that she’s done it in her own digital-age way. She wasn’t championed, early on, by a photographer like Steven Meisel or David Sims. Riccardo Tisci didn’t put her on the runway at Givenchy à la Joan Smalls. She even bypassed the Victoria’s Secret runway show—which has proved to be a launching pad for the likes of Candice Swanepoel and Miranda Kerr. Instead, Upton has accumulated Sports Illustrated covers and buzzy television ads and—above all—has made canny use of social media."
All photos and video credit to : Vogue.com